Diagnostic, refactoring, and modernization project for the Cines Multiplex web platform, aimed at enhancing the stability, maintainability, and scalability of the corporate website, which centralizes movie listings, promotions, theater locations, and audience engagement features.
The initiative focused primarily on improving the technical health of the WordPress site, optimizing the existing architecture, and defining a technological evolution roadmap to support business growth and enhance the end-user experience.
Cines Multiplex is one of Argentina’s leading cinema chains, operating multiple theater complexes and delivering a modern moviegoing experience that combines premieres, advance ticket sales, promotions, and complementary services.
Its website plays a key role as a digital channel for publishing movie listings, theater information, commercial promotions, and audience communications.
